5 Ways to motivate employees to learn (without rewards) standard
1) Commitment and consistency In the mid-1960s, psychologists Jonathan Freedmand and Scott Fraser conducted an experiment that showed the power of consistency. They sent researchers canvassing door-to-door in a residential suburb of California, asking homeowners if they could put a giant billboard that read “DRIVE CAREFULLY” in their front lawn. 83% of the homeowners rejected their request. With a similar group, they took a different approach. At first contact with the homeowners, the researchers asked them to sign a petition that favored “keeping California beautiful.” Two weeks later, a different researcher asked them if they’d be willing to put the DRIVE CAREFULLY billboard in their front lawn. About half of these people agreed to the request despite the earlier request ...
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